- Partnering with the number 1 in the local distribution to pharmacies outlets - Building our own local promotion teams towards physicians, pharmacies and clinics - Adapt product portfolio to market - Use MKG/PROMOTIONAL Knowledge learnt with multinationals and on our own with licenses given on Morocco - Partnership with MNC in export (Aventis, Mediolanum Leurquin, Almirall, Pfizer, Abbott, Orion Finland)